New multi-year partnership unlocks Zilch’s access to Visa’s 150 million+ global merchant network
Zilch launches first physical card as the brand surpasses 5 million customers in under 5 years
The launch builds upon Zilch’s digital native proposition, increasing credit access to 80% of UK adults who still don’t regularly use mobile wallets*
Zilch shifts billions in annual transactions onto Visa’s global infrastructure to power its future scale and technological innovation
Amsterdam, 3 June 2025 – Zilch, the London-based ad-enabled FinTech transforming the way people pay, today announced a strategic multi-year partnership with Visa, a global leader in digital payments. This deal will drive Zilch’s growth by paving the way for innovative new products and enable the launch of the company’s first-ever physical payments card, capturing an even greater wallet share of customers’ spend.
The partnership marks a significant step forward for Zilch in delivering faster, smarter and more seamless payment experiences, laying the groundwork for continued growth. The deal will also continue to help expand the next generation of customer-first benefits, including more ad-enabled deals, discounts and cashback opportunities.
One in seven UK working adults are already Zilch customers with a virtual payment card stored in the Zilch app or in their mobile wallets. To date, Zilch has processed over £4 billion of purchases – both online and in-store. The new physical card opens up flexibility to millions of customers – particularly those who prefer the assurance a physical card brings. It also unlocks the ability for Zilch to be used for key transactions like home maintenance, hotel check-ins or car rentals, unlocking a space that currently witnesses tens of billions in spend annually. The card will work securely and seamlessly across Visa’s extensive global network that reaches over 150 million merchant locations in 200+ countries and territories, providing trust, resilience and innovation to global money movement. Customers will have the ability to shop anywhere in the world that Visa is accepted, online or offline, while continuing to earn rewards and enjoy flexible repayment options.
The card will be available to Zilch’s existing customers from September, function identically to the virtual card and be available in different shades of the brand’s distinctive bright green. Its launch means the near 50% of active customers who currently only use Zilch for online shopping, not in-store via digital wallets, can now instead have the assurance and convenience of a physical card to ‘tap-and-pay’ anywhere in the world.
Upgrading to Visa’s technology has already enabled a transformation in how Zilch processes card transactions and capital efficiencies. This partnership paves the way for powerful new features which deliver expanded value for customers.
Mandy Lamb, Managing Director, UK & Ireland at Visa, commented: “It’s fantastic to welcome Zilch into the Visa ecosystem, as we work together to deliver word-class products and solutions to help them scale. Fintechs are shaping the future of commerce and we’re proud to support UK unicorns such as Zilch with their growth ambitions as they provide innovative services to consumers and businesses, while driving financial inclusion through their core offering.”
Speaking on the main stage at Money 20/20 Europe in Amsterdam Zilch CEO and Co-Founder, Philip Belamant, said: “Today’s announcement is about scaling reach, deepening utility, and setting the stage for the next era of Zilch. By partnering with Visa – a global leader in payments – we’ve plugged our AI-driven engine into a network that touches over 150 million merchants worldwide. This move will allow us to fully deploy our ad-enabled payments technology across both digital and physical retail, bringing measurable savings to consumers and margin efficiencies to merchants.
With nearly 80% of UK adults still not regularly using mobile wallets, the physical card is a strategic unlock to greater transaction volume. This move is Zilch executing its model at scale – removing cost from payments, increasing behavioural intelligence, and converting that into enduring value for both users and the ecosystem.”
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Notes to editors.
*A 2024 survey from Finder found that 1 in 5 Brits (21%) regularly use a digital wallet on their phone to pay for items in person
Analysis conducted by finder.com. Source: https://www.finder.com/uk/banking/digital-wallet-statistics
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Contacts.
Ryan Mendy, Chief Communications Officer: [email protected]
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About Zilch.
Zilch is a London-based, ad-enabled payments technology company with a vision of eliminating the high cost of consumer credit – for good. Established in 2018 and launched in 2020 in the UK, Zilch was created on first principles to rewire the economics of credit, advertising and merchant-consumer engagement. Zilch is the creator of the world’s first direct-to-consumer, ad-subsidised payments network (ASPN). It combines the benefits of debit, credit, and savings in a single, intelligent platform, connecting people (buyers) in real time with the world’s retailers (sellers). Powered by a proprietary first-party data engine, Zilch delivers unmatched value to both consumers and marketers – while generating profitable revenue through its vertically integrated model. With over 5 million registered customers and growing, Zilch gives people the freedom to pay anywhere – online or offline – and earn up to 5% cashback on ‘Pay Now’ debit purchases or spread payments interest-free over six weeks or three months. It also helps them build their credit profiles with the major agencies, all under the protection of FCA regulation. In under five years, Zilch has saved its customers over £750 million in fees and interest.
Founded by Philip Belamant, Sean O’Connor, and Serge Belamant, Zilch is transforming the multi-trillion-pound worlds of advertising, data, and payments. Just 14 months after its public launch, Zilch reached a valuation of $2 billion in 2021 – making it Europe’s fastest fintech to reach double-unicorn status at the time. By 2025, Zilch was named the fastest revenue-growing tech unicorn in the UK and EMEA (Deloitte, Financial Times, The Sunday Times), with a £145 million annual revenue run rate and more than £4 billion in retail sales to date. Backed by a total securitised debt facility of £400m – led in 2024 by Deutsche Bank and two of the world’s largest funds – Zilch can unlock £10bn in annual merchant commerce. From becoming FCA-regulated pre-launch, to pioneering a new credit-reporting model across the UK’s leading credit reference agencies, to launching its proprietary Financial Media Network (FMN) with AI technologies, finance and infrastructure from AWS, Deutsche Bank, and Visa, Zilch is defining a new global category – Ad-Enabled Payments: a next-generation consumer platform built to help accelerate and transform the lives of hundreds of millions of people seamlessly and securely ‘spend with benefits’ every time they pay anywhere in the world.
Learn more at: www.zilch.com
About Visa.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement.
Learn more at Visa.com.