Twice as Nice – double the discount for Arsenal members on club merchandise

We’ve launched Twice as Nice, a new exclusive offer giving Arsenal members 20% off official club merchandise at The Armoury and Arsenal Direct when paying with Zilch.

As the Gunners’ Official Way to Pay, Zilch customers already receive 10% off Arsenal’s merchandise in-store and online when paying with Zilch. Arsenal members also receive 10% off as part of their membership.

With Twice as Nice, customers who are both Zilch users and Arsenal members can now combine both discounts – unlocking 20% off when paying with Zilch, applied to full-price and sale items, usable more than once, and available from Tuesday 9 June 2026.

The campaign launched with social videos featuring Arsenal stars Viktor Gyökeres, Eberechi Eze, Riccardo Calafiori, Chloe Kelly, and Taylor Hinds.

Twice as Nice builds on a partnership already delivering standout results. The “Clean Sheets” campaign, which offers fans 500 free Arsenal scarves for fans every time the men’s or women’s team wins with a clean sheet, drew over one million landing page visitors after its first drop, with all scarfs claimed in under 60 seconds.

How Twice as Nice with Zilch and Arsenal works:

  • Zilch customers receive 10% off at The Armoury and Arsenal Direct
  • Arsenal members who are also Zilch customers receive an additional 10% off
  • Applies to all items excluding gift cards
  • Can be used multiple times by customers
  • Available from 9 June 2026, running indefinitely