We’re excited to launch a World Cup promotion giving England fans the chance to claim a free limited-edition scarf – designed by content creator and comedian Chunkz – every time the Three Lions keep a clean sheet this summer.
Each time England concede Zilch goals, 1,000 scarves will be released on a first-come, first-served basis. Fans can claim theirs at zilch.com/englandcleansheets at full time.
Watch the campaign launch video with Chunkz on Instagram here.
The promotion builds on our hugely popular Clean Sheets campaign with Arsenal. Last season we gave away 500 official Arsenal scarves every time the Gunners kept a clean sheet – with more than 6,500 scarves claimed in total, over 500,000 unique visitors to the Clean Sheets platform, and millions of campaign views.
Kirsty Spickett, Chief Marketing Officer at Zilch, said:
“Clean Sheets became one of the most exciting activations we’ve ever run – the response exceeded anything we expected. The fastest drop sold out in just 36 seconds, and Arsenal described it as the club’s most engaged-with fan campaign of the season.
“Bringing that energy to the World Cup felt like a natural next step. Every time England keep a clean sheet this summer, we want fans to feel that moment, and we’ve loved working with Chunkz on the campaign.”